Our History
Since 1984, SuperCharge Batteries has been powering Australian and New Zealand motorists with reliable, high-performance battery solutions designed specifically for local conditions. Built on a foundation of quality, innovation, and customer commitment, SuperCharge has grown to become one of the most recognised and trusted battery brands in the region.
From the beginning, our focus has been simple: deliver batteries that can withstand the unique demands of Australia and New Zealand. Whether facing extreme heat, challenging terrain, long-distance travel, or everyday urban driving, SuperCharge batteries are engineered to provide dependable starting power, durability, and long service life. This commitment to performance has earned the trust of motorists, workshops, fleet operators, retailers, and industry professionals across both countries.
Over the past four decades, SuperCharge has continually evolved to meet the changing needs of the automotive market. Through ongoing investment in advanced battery technology, product development, and rigorous quality standards, we have created a comprehensive range of batteries for passenger vehicles, commercial transport, 4WDs, recreational vehicles, marine applications, motorcycles, deep-cycle energy storage, and industrial equipment.
A key part of our success has been our ability to combine global manufacturing expertise with local market knowledge. Every SuperCharge product is developed with a clear understanding of the conditions and expectations of Australian and New Zealand consumers, ensuring optimal performance where it matters most.
Beyond our products, SuperCharge has built its reputation through exceptional customer support and one of the industry’s leading nationwide warranty programs. Our comprehensive warranty coverage provides customers with confidence and peace of mind, knowing that support is available wherever their journey takes them. Backed by an extensive distribution and service network across Australia and New Zealand, SuperCharge delivers reliable assistance and warranty support when customers need it most.
As the automotive industry continues to evolve, SuperCharge remains committed to innovation and excellence. We continuously develop new technologies and solutions that support the changing demands of modern vehicles while maintaining the reliability and performance that customers have come to expect from the brand.
Today, SuperCharge Batteries stands as a market leader, trusted by millions of motorists and thousands of automotive professionals throughout Australia and New Zealand. With more than 40 years of local heritage, an unwavering commitment to quality, and an industry-leading nationwide warranty program, SuperCharge continues to power journeys, businesses, and adventures every day.
Our history is built on performance, reliability, and trust, and our future is focused on continuing to deliver the energy solutions that keep Australia and New Zealand moving.
